Strategic planning

• Develop and execute targeted campaign strategies and action plans directed at politicians, community groups, the media, special interest groups, and opponents.

Polling and market research

• Evaluate the landscape to assess project vulnerability through surveys, demographic, and political histories, media searches, and use of proprietary databases.

Identify key pressure points.

• Grassroots coalition building Organize local campaign groups, create advocacy, build coalitions, and identify and neutralize opposition.

Orchestrate public events

• Devise appearances at public gatherings, community meetings, public hearings, and local and regional government meetings.

Message development

• Generate video, slide, and other briefing materials, as well as media packs and print advertising.

Production of collateral

• Create print pieces, campaign pins, bumper stickers, lapel buttons, among other items.

Media and communications support

• Develop materials and advise clients. Work with news media to promote the desired message.

Political due diligence

• Anticipate opposition activities. Respond to crisis situations by implementing damage-control strategies.

Political discourse

• Understand how to make a point in the most volatile of circumstances.