The latest UK Saint Index© survey carried out by The Saint Consulting Group found that public attitudes have turned more positive towards grocers generally. Convenience food stores, still viewed positively, have climbed back up the NIMBY Approval Rating (to +12 % in 2009, compared to +4% in 2008). But still only 8% of people see the need for a new convenience food store locally
While still viewed negatively, supermarkets have also climbed up the NIMBY Approval Rating (2009 -14%, 2008 -26%). Over the past four years, there is increased support for supermarket development generally (2009 10%, 2008 2%, 2007 5%, 2006 3%)
The Saint Index asks whether the public supports or opposes development across a wide range of industries. This produces a NIMBY Hate List Download Chart14_2009_v3 that ranks the projects most opposed and a NIMBY Approval Rating Download Chart15_2009_v3 that produces a net finding of support or opposition.
Asked if they would support or oppose a new supermarket or convenience food store in their local area, the British public gave the following Supermarket Approval Rating Download Chart16a_2009_v3 :
• Aldi, Asda, Morrisons -2%
• Lidl -3%
• Co-Op, Sainsbury’s -7%
• Iceland -8%
• M&S, Simply Food -9%
• Tesco -10%
• Waitrose -14%
• Netto -18%
• Somerfield -20%
The public also showed clear-cut support for the Competition Commission Download Chart16b_2009_v3 ruling in favour of regulation which restricts the number of shops a supermarket can have by location (65% support). This support is quite consistent over age groups, social class, region and voting intention.
For full results from the UK Saint Index, see March 9 post on The Saint Report.