Strategic Communications: Establish a Culture of Communication

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By Owen Eagan, The Saint Consulting Group Just as communication is a core competence of managerial leaders, it is also a critical element of every company’s corporate culture.  Corporate culture is best defined by Edgar Schein, an MIT professor and a leading scholar on this subject, as “the learned, shared, tacit assumptions on which people base their daily behavior.”  He … Read More

Strategic Communications: Train Employees to Interact with Your Clients

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By Owen Eagan, The Saint Consulting Group Communicating with customers is more than about providing exceptional service.  According to Inge Thulin, VP of International Operations for 3M, “Innovation comes from interacting with customers” (Outlook magazine, February 6, 2010).  That is, only through understanding and anticipating customer needs can you provide innovative solutions.  In order to do that, you must provide … Read More

Strategic Communications: Five Ways to Enhance your Competitive Advantage

The Saint ReportEnvironmental Planning, NIMBY, Planning and Zoning, Politicians and Planning, Property Development, Saint Consulting Links, saintblog, Thought Leadership, Urban planning

By Owen Eagan, The Saint Consulting Group There are at least five communications strategies your organization could utilize to enhance its competitive advantage.  These five strategies are practiced by Saint Consulting and have helped sustain the company as the worldwide market leader in land use politics.  We’ll elaborate on each of these strategies and how they relate to the practices … Read More

Strategic Comms: Why Communication is a Core Competence of Managerial Leaders

The Saint ReportEnvironmental Planning, NIMBY, Planning and Zoning, Politicians and Planning, Property Development, Saint Consulting Links, saintblog, Thought Leadership, Urban planning

By Owen Eagan, The Saint Consulting Group When discussing the core competencies of managerial leaders, communication must always be included because it is the basis upon which all core competencies are conveyed.  In fact, Peter Drucker, the management guru, stated that 60% of all management problems are the result of poor communication. Moreover, said Drucker, “There can be no communication … Read More

Strategic Communications: Getting Value out of Paid Media

The Saint ReportEnvironmental Planning, NIMBY, Planning and Zoning, Politicians and Planning, Property Development, Saint Consulting Links, saintblog, Thought Leadership, Urban planning

By Owen Eagan, The Saint Consulting Group Paid media on political campaigns typically refers to television and radio advertising, which still remains the dominant medium for reaching a large universe of voters.  For example, even though Jerry Brown was outspent by Meg Whitman by a margin of nearly 5 to 1 in the California gubernatorial race, he spent most of … Read More

Strategic Communications: Introducing Our Communications Strategy Matrix

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By Owen Eagan, The Saint Consulting Group During the course of this series on strategic communications we have evaluated various voter outreach approaches.  As we are sure you concluded, the best means of voter outreach for one activity is not necessarily the best means for another.  For example, though direct mail is very effective for voter education, it is less … Read More

Strategic Communications: ROI on Phones to ID Latent Support

The Saint ReportEnvironmental Planning, NIMBY, Planning and Zoning, Politicians and Planning, Property Development, Saint Consulting Links, saintblog, Thought Leadership, Urban planning

By Owen Eagan, The Saint Consulting Group As discussed in a previous post, phones are extremely effective for GOTV purposes, particularly when local volunteers are used, producing 1 vote per 38 contacts.  The return on investment (ROI) for this type of activity is also extremely high given the nominal costs involved. But phones offer one of the best voter identification … Read More

Strategic Communications: 10 Uses for Surveys and Polling

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By Owen Eagan, The Saint Consulting Group Polling and survey research are invaluable tools for measuring all types of issues.  They typically provide us with a measurement as a snapshot in time and help us identify trends over longer periods of time. As an example, many people think that unemployment figures are derived from unemployment insurance claims, but they are … Read More

Strategic Communications: Ballot Language is Crucial

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By Owen Eagan, The Saint Consulting Group What is the most important piece of information for voters on ballot initiatives?  Is it knowing who the sponsors are?  Is it knowing who the endorsers are?  Is it knowing if there are any tax or cost implications?  Is it knowing whether the issue is related to partisan politics?  Is it knowing whether … Read More