By Courtney Graziano, Director of Saint Digital, The Saint Consulting Group 1. Value over spam Yes, you should post frequently but that doesn’t mean you should post frequent inconsequential ramblings. In our now now now world, attention span is non-existent. The average American has an attention span of eight seconds. To put that in perspective: goldfish have a longer attention … Read More
Saint Consulting will be offering six Webinars in 2015 covering some of our most requested topics. Our second topic will be New Technology and Tools in Land Use Campaigns presented by Courtney Graziano and Patrick Fox on February 24, 2015. This Webinar will cover how social media, digital tools and fast moving technology is increasing effectiveness, speed and efficiency of … Read More
In setting your goals, it is helpful to use a framework borrowed from other business disciplines such as organizational behavior called the SMART Goals model. SMART is an acronym which stands for specific, measurable, achievable, relevant and time-bound.
Acknowledge the concerns of the other side, even if you disagree. Encourage fact-finding, and act in a trustworthy way. Your public statements should reflect this and emphasize that the goal is to make the best decisions in the interest of the community.
Though it may be more labor-intensive and expensive, there is no substitute for grassroots communication at any level of politics whether local, national or international.
As you develop your outreach plans, make sure you choose the right medium to define your message. Otherwise, it might define you.
Tips for evaluating ethics of a message: does a story/ad possess narrative probability? Does it possess narrative fidelity? What are its potential consequences?
Pentadic analysis offers a useful framework for assessing communication motives in any situation. For instance, in regard to land use, it could be a useful tool in evaluating the motives of your project’s detractors.
That is, you’ve likely heard the expression, “Perception is reality.” But how is that perception typically formed? More often than not, people’s perceptions are formed by mass communication.
it is essential to build support for your project before the opposition has a chance to organize in order to give residents the additional incentive they might need to get engaged. Organizing early will help you build momentum and avoid a spiral of silence.
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