Strategic Communications: Introducing Our Communications Strategy Matrix

The Saint ReportEnvironmental Planning, NIMBY, Planning and Zoning, Politicians and Planning, Property Development, Saint Consulting Links, saintblog, Thought Leadership, Urban planning

By Owen Eagan, The Saint Consulting Group During the course of this series on strategic communications we have evaluated various voter outreach approaches.  As we are sure you concluded, the best means of voter outreach for one activity is not necessarily the best means for another.  For example, though direct mail is very effective for voter education, it is less … Read More

Strategic Communications: ROI on Phones to ID Latent Support

The Saint ReportEnvironmental Planning, NIMBY, Planning and Zoning, Politicians and Planning, Property Development, Saint Consulting Links, saintblog, Thought Leadership, Urban planning

By Owen Eagan, The Saint Consulting Group As discussed in a previous post, phones are extremely effective for GOTV purposes, particularly when local volunteers are used, producing 1 vote per 38 contacts.  The return on investment (ROI) for this type of activity is also extremely high given the nominal costs involved. But phones offer one of the best voter identification … Read More

Strategic Communications: 10 Uses for Surveys and Polling

The Saint ReportEnvironmental Planning, NIMBY, Planning and Zoning, Politicians and Planning, Property Development, Saint Consulting Links, Saint Index, saintblog, Thought Leadership, Urban planning

By Owen Eagan, The Saint Consulting Group Polling and survey research are invaluable tools for measuring all types of issues.  They typically provide us with a measurement as a snapshot in time and help us identify trends over longer periods of time. As an example, many people think that unemployment figures are derived from unemployment insurance claims, but they are … Read More

Strategic Communications: Ballot Language is Crucial

The Saint ReportNIMBY, Planning and Zoning, Saint Consulting Links, saintblog

By Owen Eagan, The Saint Consulting Group What is the most important piece of information for voters on ballot initiatives?  Is it knowing who the sponsors are?  Is it knowing who the endorsers are?  Is it knowing if there are any tax or cost implications?  Is it knowing whether the issue is related to partisan politics?  Is it knowing whether … Read More

Strategic Communications: Cover Every Charge with Rapid Response

The Saint ReportNIMBY, Planning and Zoning, Saint Consulting Links, saintblog

By Owen Eagan, The Saint Consulting Group Rapid response emerged as a political strategy in 1992 with the establishment of the War Room on the Clinton presidential campaign.  The purpose of the War Room was to let no charge go unanswered and its operation was captured in the Academy Award-nominated documentary of the same name. This model was the result … Read More

Strategic Communications: Generating Buzz about Your Project

The Saint ReportNIMBY, Planning and Zoning, Saint Consulting Links, saintblog

By Owen Eagan, The Saint Consulting Group What is buzz?  According to Emmanuel Rosen, the author of The Anatomy of Buzz, buzz is simply person-to-person communication about a brand.  But, obviously, buzz pertains to communication about any issue including your development plans.  Therefore, you need to influence this process and know what people are saying about your project. So, where … Read More

Strategic Communications: The ROI on Direct Mail

The Saint ReportNIMBY, Planning and Zoning, Saint Consulting Links, saintblog

By Owen Eagan, The Saint Consulting Group Despite the popularity of social media and email, direct mail still remains an extremely effective form of communication.  In fact, a strong case can be made that direct mail may even be more effective as a result of these media.  That is, there is so much information online that it is becoming increasingly … Read More

Strategic Communications: “People Like to Be Asked”

The Saint ReportNIMBY, Planning and Zoning, Saint Consulting Links, saintblog

By Owen Eagan, The Saint Consulting Group As Tip O’Neill learned from one of his neighbors after taking her vote for granted and losing his first election, “People like to be asked.”  Even though Tip had known this neighbor for years and she voted for him, this legendary politician learned an invaluable lesson about cultivating political support. This lesson speaks … Read More

Strategic Communications: Don’t Let the Mob Rule

The Saint ReportNIMBY, Planning and Zoning, Saint Consulting Links, saintblog

By Owen Eagan, The Saint Consulting Group When it comes to hosting events to introduce your development project to a community, it is critical that you control the environment. This is true whether you are hosting large-scale events to present your project to the entire community or small-scale events for influential stakeholders or neighbors. Losing control of an event can … Read More