“So What?” Book on Strategic Communications Now Online

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so whatAn online version of Owen Eagan’s  book, “So What?: Measuring and Assessing Strategic Communications in Land Use Politics”, is now available through Amazon.com.

The book, which reviewers have praised for illustrating how communication can provide a competitive advantage to a company and its clients. is available in Kindle version for $9.99. So What? presents a management consulting firm’s approach to winning political campaigns.

Click here for details of the online version.  For details on the book, click here. A short video is available here.

Based on his years of experience managing and leading campaigns on behalf of The Saint Consulting Group’s clients, Owen’s book represents the most current and sophisticated take on state of the art communications strategies for land use fights today.

Though primarily written for real estate developers, the book has been hailed as the best business book on politics by industry, political, communications, and academic leaders alike.

“So What? becomes to land use politics what Moneyball became to baseball. Communicating the right messages, through the right media at the right time can build and include community in the very way that analyzing the most meaningful player statistics can build a champion ball franchise,” wrote John D. Stevens, Director, Content & Communications, Marketing, Litle & Co. – A Vantiv Company

“Eagan’s book is the first of its kind that eloquently intersects communication, politics, and land use issues. Make no mistake: This book is well-written with valuable theoretical and practical information contained throughout,” said Richard West, Ph.D., Professor of Communication Studies, Former President, National Communication Association, Emerson College.