» Monthly Archives: February 2012

Strategic Comms, Part 34: How to Avoid Bad Decisions by Groupthink
(This is the 34th in a continuing series on strategic communications. Click here for earlier segments) By Owen Eagan, The Saint Consulting Group  Have you ever wondered how a group of very smart people could make a very bad decision?  Or how a group could reach a conclusion that isn’t wiser than the sum of its parts?  It could ...
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Strategic Comms-Part 33: Employee Communication and Increased Shareholder Value
(This is the 33rd in a continuing series on strategic communications. Click here for earlier segments) By Owen Eagan, The Saint Consulting Group  There is a clear link between improving employee communication and increasing shareholder value.  For example, a Watson Wyatt study in 2003 found that companies with the most effective employee communication programs provided a 26 percent total ...
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Strategic Comms, Pt 32: Engage Supporters, Avoid a Spiral of Silence
(This is the 32nd in a continuing series on strategic communications. Click here for earlier segments) By Owen Eagan, The Saint Consulting Group Controversial land use projects cannot only divide a community, they can dissuade people from getting engaged and publicly expressing their opinions. The Spiral of Silence Theory, developed by Elisabeth Noelle-Neumann, maintains that people who hold a minority ...
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