By Paul Mindus,
Director, UK Business Development, The Saint Consulting Group
Earlier this year The Saint Report began publishing case studies called Saint Model Outcomes to give some examples of our experience from 25 years in land use politics.
Actions speak louder than words, and to win land use battles political campaign strategies and tactics gain far more leverage than traditional PR or consultation approaches.
These seven case studies come from projects managed by The Saint Consulting Group, where we identified latent support for a project, or created a counter-voice to balance opposition groups in the planning process. Some used video petitions and canvassing to generate community advocacy. All persuaded elected officials it was in their electoral interest to listen to wider voter sentiment, not just the vocal NIMBY minority.
Each example outlines a business challenge, our approach and the outcome. Out of respect to our clients’ confidentiality, the circumstances of each case study are redacted without obscuring the lesson of each model outcome to help developers:
- find and rally support
- create grassroots coalition
- use video petitions and canvassing
- win referendum to protect development
- respond to local concerns
- counter opposition, find your own support
- win community support for a wind farm
Paul Mindus is director of UK business development for The Saint Consulting Group, email email@example.com, phone +44 207 592 7050