March 14 2009 The Grocer
The public would rather an Asda, Morrisons or Aldi moved into their local community than other supermarkets, according to new research.
The survey by Saint Consulting suggested people’s views towards supermarkets – particularly those operating in the budget arena – had softened due to the recession.
Although they are still viewed negatively, supermarkets’ nimby approval rating had risen from -26% to -14%. And a tenth of the 1,000 people surveyed said they would like a new store in their local area.