New Book Describes Saint Consulting’s Approach to Winning Land Use Campaigns

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so whatThe Saint Consulting Group today announced publication of a new book that describes the management consulting firm’s unique approach to winning campaigns on behalf of important land use projects.

So What?: Measuring and Assessing Strategic Communications in Land Use Politics was primarily written for real estate developers. However, the book has been hailed as the best book on land use politics by industry, political, communications, and academic leaders alike.

So What? presents the frameworks and tools for developing your strategy, targeting your audience and persuading people to support a cause in the most efficient way possible. But, more than that, this book also presents these frameworks and tools in the context of “why.” That is, why these strategies and tactics work.

“This book will help readers better understand how communication shapes and is shaped by human behavior,” said Owen Eagan, a senior consultant with Saint Consulting and author of the book. “So whether you’re a real estate developer, or a political or communications professional, we believe you’ll find value in this book.”

“Owen has worked on some of the most controversial and complex land use projects across the United States. This book represents the most current and sophisticated take on state-of-the-art communications strategies for land use fights today,” Saint Consulting President Patrick Fox said.

“With nearly 80% of Americans saying they want nothing new built in their communities, So What breaks new ground in explaining how to ensure your project is approved,” said P. Michael Saint, CEO of The Saint Consulting Group.

So What? is published by Saint University Press and is available for purchase through



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