Jay Vincent in Waste & Recycling News, Part 2 – Winning Community Support

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Jay Vincent’s series on winning community support for waste projects continues in Waste & Recycling News with Part Two, An Approach.

Jay, who leads the Saint Consulting Group’s business practice for the waste and landfill industry, writes that we have developed a simple approach to devising a campaign to win community support. It is represented by four words: Identify, Engage, Harness and Mobilize.

Waste companies must go into the application process ready to run a campaign, anticipating that citizen opponents will begin organizing to protect their turf against waste or landfill expansion as soon as they learn about the proposal.

Click here for Part Two. Click here for Part One

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