Creating & Using Video for Thought Leadership & Content Marketing

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By Seth Cargiuolo, The Saint Consulting Group

Video is a very powerful tool for marketing of products, services, and thought leadership material. There’s no reason your firm – big, small or tiny – can’t have your own internal program for creating and using video for marketing.

Recently, I was fortunate enough to be asked to present to the Association of Management Consulting Firms on how firms can create and use video for marketing professional services and thought leadership content. The presentation was very well received, so I thought I’d share the reference guide & companion deck that I handed out to all the attendees. I’m really bullish on (and passionate about) what video can do for marketers and thought leadership producers – and I want you to know that you, too can (cheaply! very cheaply!) launch your own capability for producing video for marketing professional services and your thought leadership content.

The seminar I was a part of was called “Turning Thought Leadership into Leads” and featured an amazing presentation by Bill Shander of Beehive Media on data visualization, my good friend Bob Buday of The Bloom Group sharing the results of his latest study on how consulting firms are using social media, digital platforms, and interactive graphics and video to build brand and generate new business, and the incomparable Fred Allen of Forbes talking about how they drive engagement and create conversations on their site and in their extended community. Amazing insight from Bill, Bob and Fred, and the conversations we had with the attendees (folks from firms of all sizes, from giants like KPMG and Bain down to smaller, 30-person boutique firms) were enlightening and entertaining.

Seth Cargiuolo is Chief Knowledge Officer & Director of Digital Strategy for The Saint Consulting Group, email


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