68% of Americans say they are more likely to support new real estate development projects in their communities because of the current economic situation, according to the 2010 Saint Index. That is an increase of 9 points since last year.
This increase in support is also demonstrated by increased levels of support across virtually every land use tested by the Saint Index. Developers should find it easier to find support for their projects everywhere but remember- supporters usually don’t show up. They don’t contact elected officials or go to public hearings and they don’t carry a grudge if the vote does not go their way. We regularly see hearing rooms packed with opponents in communities were the vast majority of residents favor a project.
Developers need to work to leverage these improving support numbers into demonstrable support at city hall. That means working kitchen table to kitchen table to build relationships, get feedback on your project and organizing supporters to ensure that the vocal and passionate opponents of your project are not the only voices elected officials are hearing.
The Saint Index is the only international survey that quantifies and studies opposition to development. The 2010 U.S. Saint Index involved interviews with 1,000 adults nationwide. For more information on the Saint Index go to http://tscg.biz/the-saint-index or contact us directly for a briefing focusing on your industry. Email: firstname.lastname@example.org or call 781 749 7290, ext 7121 on your industry.