18% of Americans have actively supported a development project in their community. That means they have organized, called elected officials, gathered petition signatures, wrote letters or acted in some way to demonstrate support for a local project.
Active support has been trending up for the last five years. In 2006, Americans were twice as likely to actively oppose a project as to support one. Now the levels of opposition and support are virtually tied with those who have actively opposed at 20%.
Fear and anger are stronger motivators, and we still see hearing rooms packed with project opponents even in areas where the polling shows massive support. These numbers are encouraging, but just because a developer has majority support, they should not assume it’s clear sailing. It’s all about the politics, and a room full of angry constituents can negate any understanding or goodwill a developer may have. Local officials are not likely to commit political suicide for your project.
The Saint Index is the only international survey that quantifies and studies opposition to development. For more information on the Saint Index go to http://tscg.biz/the-saint-index or contact us directly for a briefing focusing on your industry. Email: email@example.com or call 781 749 7290, ext 7121 on your industry.